Episode 11: So, You Want to Diversify?
“Taking your products or offers and just duplicating them on another platform is not diversification...you just expanded your market and you will still have the same problems.” - Farrah Henley
You know how in our ever-changing world, being versatile and adaptable is super important. That's exactly what we're chatting about today and in the next few episodes of the podcast, especially for you amazing teacher business owners who've started your journey on platforms like Teachers Pay Teachers. Let's explore this whole business diversification thing that you are hearing so many talk about and how it can take your business to the next level by opening new doors for growth and stability.
In This Episode...
The Concept of Diversifying Your Business
Why Should You Diversify?
Pros and Cons
Preparations For Diversifying
Links Mentioned...
You May Have Heard Me On
Why You Should Fail
From Hobby to Business
Batch Chat + More
Who's The Voice In Your Ear?
Meet Your Host...
Farrah has over 25 years of experience as both an educator and an online business owner. She has been an educator since 1996 and opened her first online business, The Pumpkin Patch (children's clothing and cloth diaper boutique), in the fall 1999 after the birth second child to help supplement her income and allow her to stay home with her children.
After successfully selling her first business, she returned to the classroom and in 2011 the entrepreneur bug caught her again when she opened her shop on Teachers Pay Teachers. That small shop on TPT has grown to now be the parent company, Farrah Henley Education, LLC. Through digital downloads, online courses and workshops, memberships her brands support educators in grades K-5.
With collaborative communities, one-on-one coaching, a high level mastermind, and podcast, she now shares what she has learned over the past 25 years with other teacher business owners who are ready to build, grow, and scale their own online businesses. Her mission is to help teacher business owners build the business they NEED in order to get what they TRULY WANT in life.
Tune in each week to hear Farrah and some of her most trusted mentors and friends as they discuss all aspects of running successful online businesses - from CEO mindset, email marketing, content creation, productivity, and leadership.
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Your Voice Matters...So Let's Here It!
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