Episode 5: Why Your Lead Magnets Might Be Hurting Your Sales
“The quality of your lead magnet significantly impacts your list growth. Therefore, it's crucial to choose one that resonates with your audience and serves their needs effectively.” - Amy Porterfield
Build your list they say. Your email list is your pot of gold. But is it? It really depends on how you use your list but more importantly HOW YOU BUILT IT! In today’s episode I’m going to share how the lead magnets you are using to build your list might be hurting your sales and the strategy I have used for the last few years to build a healthy and profitable list that generates sales.
In This Episode...
What Should You Use as A Lead Magnet
What Happens After They Opt In
Links Mentioned...
You May Have Heard Me On
Why You Should Fail
From Hobby to Business
Batch Chat + More
Who's The Voice In Your Ear?
Meet Your Host...
Farrah has over 25 years of experience as both an educator and an online business owner. She has been an educator since 1996 and opened her first online business, The Pumpkin Patch (children's clothing and cloth diaper boutique), in the fall 1999 after the birth second child to help supplement her income and allow her to stay home with her children.
After successfully selling her first business, she returned to the classroom and in 2011 the entrepreneur bug caught her again when she opened her shop on Teachers Pay Teachers. That small shop on TPT has grown to now be the parent company, Farrah Henley Education, LLC. Through digital downloads, online courses and workshops, memberships her brands support educators in grades K-5.
With collaborative communities, one-on-one coaching, a high level mastermind, and podcast, she now shares what she has learned over the past 25 years with other teacher business owners who are ready to build, grow, and scale their own online businesses. Her mission is to help teacher business owners build the business they NEED in order to get what they TRULY WANT in life.
Tune in each week to hear Farrah and some of her most trusted mentors and friends as they discuss all aspects of running successful online businesses - from CEO mindset, email marketing, content creation, productivity, and leadership.
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