Episode 9: Crafting the Perfect Landing Page
“For every sale you miss because you were too enthusiastic, you will miss a hundred because you weren't enthusiastic enough.” - Zig Ziglar
This week on the podcast, we dive deep into the art and science of crafting a landing page that doesn't just look good but converts spectacularly. Sounds like a dream? I assure you, it's absolutely achievable.
And there's more! We also delve into the crucial elements of effective sales pages. From empathetic storytelling to choice architecture, I'll guide you through creating a page that not only resonates with your audience but also drives them to action.
Ready to transform your landing and sales pages into high-converting assets? It's time to tune in and turn up your business acumen!
In This Episode...
The Perfect Landing Page: We dissect what makes a landing page not just good, but phenomenal. It’s all about performance and conversion.
Essential Elements: Learn what to include (and what not to) to enhance performance. Spoiler alert: simplicity and focus are your friends.
Headlines and Subheads: These are more than just words; they are your first impression. Find out how to make them bold, clear, and irresistibly engaging.
The Magic of the CTA Button: Discover the four must-have qualities of a Call-to-Action button that draws clicks like a magnet.
Aesthetics that Convert: Yes, looks matter. We'll explore how the right background can set the stage for your CTA.
Links Mentioned...
Legal Templates from Bobby Klinck
You May Have Heard Me On
Why You Should Fail
From Hobby to Business
Batch Chat + More
Who's The Voice In Your Ear?
Meet Your Host...
Farrah has over 25 years of experience as both an educator and an online business owner. She has been an educator since 1996 and opened her first online business, The Pumpkin Patch (children's clothing and cloth diaper boutique), in the fall 1999 after the birth second child to help supplement her income and allow her to stay home with her children.
After successfully selling her first business, she returned to the classroom and in 2011 the entrepreneur bug caught her again when she opened her shop on Teachers Pay Teachers. That small shop on TPT has grown to now be the parent company, Farrah Henley Education, LLC. Through digital downloads, online courses and workshops, memberships her brands support educators in grades K-5.
With collaborative communities, one-on-one coaching, a high level mastermind, and podcast, she now shares what she has learned over the past 25 years with other teacher business owners who are ready to build, grow, and scale their own online businesses. Her mission is to help teacher business owners build the business they NEED in order to get what they TRULY WANT in life.
Tune in each week to hear Farrah and some of her most trusted mentors and friends as they discuss all aspects of running successful online businesses - from CEO mindset, email marketing, content creation, productivity, and leadership.
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