Episode 7: “My sales have plummeted, HELP!”
"Every successful entrepreneur has a ton of businesses in the graveyard. The only difference between them and everyone else is that they didn’t give up" - Alex Hermozi
Have you recently found yourself staring at plummeting sales figures, feeling a mix of confusion and concern? You're not alone. This week's episode tackles a question many in our community are grappling with: "My Sales Have Plummeted, HELP?"
Why the Decline?
From shifting educational trends to global market impacts, we explore the multitude of factors that might be affecting your teacher business. Are your marketing efforts aligned with what educators truly need right now?
Crafting Your Comeback
More importantly, this episode is about forging a path forward. We discuss tangible, actionable strategies to rejuvenate your shop, refresh your marketing, and build a more resilient business model.
In This Episode...
Understanding the Decline: Dissecting the reasons behind sales dips.
Adapting to Change: Aligning your offerings with current teaching trends and standards.
Revitalizing Marketing Efforts: Exploring new channels, leveraging social media, and building a community around your brand.
Achieving Sustainability: Balancing growth and stability, diversifying your product range, and focusing on customer loyalty.
Links Mentioned...
Opt In to Offer Workshop - Saturday December 16th
You May Have Heard Me On
Why You Should Fail
From Hobby to Business
Batch Chat + More
Who's The Voice In Your Ear?
Meet Your Host...
Farrah has over 25 years of experience as both an educator and an online business owner. She has been an educator since 1996 and opened her first online business, The Pumpkin Patch (children's clothing and cloth diaper boutique), in the fall 1999 after the birth second child to help supplement her income and allow her to stay home with her children.
After successfully selling her first business, she returned to the classroom and in 2011 the entrepreneur bug caught her again when she opened her shop on Teachers Pay Teachers. That small shop on TPT has grown to now be the parent company, Farrah Henley Education, LLC. Through digital downloads, online courses and workshops, memberships her brands support educators in grades K-5.
With collaborative communities, one-on-one coaching, a high level mastermind, and podcast, she now shares what she has learned over the past 25 years with other teacher business owners who are ready to build, grow, and scale their own online businesses. Her mission is to help teacher business owners build the business they NEED in order to get what they TRULY WANT in life.
Tune in each week to hear Farrah and some of her most trusted mentors and friends as they discuss all aspects of running successful online businesses - from CEO mindset, email marketing, content creation, productivity, and leadership.
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Your Voice Matters...So Let's Here It!
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